| We begin by listening to clients so
we can understand how they will use the information gleaned
from the final research product. Then we design specific
survey instruments
to achieve the information that is precisely needed.
Survey tools are customized to individual clients' needs.
The survey instruments
we use are varied and depend on the outcome information the clients need to
gather, the timing involved, the issues to be studied and the budgets of the
clients. Our services include:
Quantitative Research
Quantitative Research is statistically valid research
that has sample and universe sizes, can be replicated within a certain margin
of error and can be relied upon as a true measure of opinion among the audiences
measured. Quantitative research uses one or more of several accepted methodologies
including written surveys, telephone polling and or Internet surveys. On occasion,
we partner with outside polling firms to manage larger client surveys. Our
partner firms are national well-respected firms, which work with specialty
areas such as children's issues, referenda campaigns, etc.
Qualitative Research
Qualitative Research provides good opinion input when managed appropriately.
By definition, it is not statistically valid research or quantitative in
its nature. However, there are times when qualitative research can provide
on target results if managed appropriately. The qualitative research offered
by Strategists, Inc. includes:
Community briefings. These are a sound way to have
a more in-depth review of pertinent information and gauge
the pre and post briefing levels of knowledge responses
by attendees. This is a good tool to use before launching
a public engagement process, issues management campaign,
or referendums on issues as it demonstrates the level of
effectiveness of the strategy and tactics before launching
the campaign effort. It allows clients to pre-test strategies
and tactics and edit accordingly. An experienced facilitator
must manage these or client outcomes may be in jeopardy,
as public process dynamics can often be delicate to manage.
Focus groups. When clients want to preview new
services, concepts and specific products, focus groups
can provide terrific input from the participants about
their top-line perceptions. We've seen lots of situations
where clients think focus groups are the right tool.
When we really evaluate their end needs, sometimes
focus groups are not the best vehicle for them. Used
appropriately, focus groups do have their purpose as
one of several types of research. Focus groups are
small groups of 10 to 12 people selected from key audiences.
The groups are guided through a facilitated conversation
designed to probe key areas.
Intercept methodologies. This methodology is effective
for short studies where random sampling within specific
target audiences can be managed. This is a great methodology
for new product input and community opinion gathering.
Participants are intercepted at malls, public events, targeted
community gatherings, etc. designed to give maximum exposure
to key audiences from whom input is desired.
Examples
of clients for whom we've executed research
can be read by clicking here.
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